I offer services in external chief marketing officer roles, advisory boards, strategy and planning, LinkedIn advertising, Meta advertising, Google advertising, and content management.

As your external CMO, you typically get the full spectrum and access to my entire network.

However, not all services are relevant for every collaboration. That's why we engage in close cooperation through in-person onboarding workshops. Here, we jointly determine the best approach for your specific business. Only after this do I bring in the relevant specialists to execute on the aforementioned services. 

Since 2019, I have advised, executed, and implemented digital marketing strategies for some of Denmark's leading companies. These include PostNord Logistics, Vitec Aloc, JYSK, Roskilde University, Danish Fire and Security Institute, Perfion, and many more.

I have experienced these collaborations throughout my years in the agency industry, and these companies are clients of both Mindmill & Skjoldby Co.

BUT: It's the distilled knowledge from the more than 50+ company cases and the more than 60 million DKK I have spent in AdSpend that you are investing in when you work with me. 

Each of my services requires a unique approach based on your specific needs, spend, target audiences, markets, and objectives. This makes it challenging to set a standard price without first understanding the overall context of what your company aims to achieve and how the different services can best be integrated into an overall strategy.

Providing a one-size-fits-all price without knowing the exact needs and goals of your company would not do justice to the potential of a tailored collaboration.

Therefore, I prefer to have an in-depth discussion and conduct a free analysis of your business to understand precisely what you are looking for, what you need, and how I can help achieve your goals.

That said: The majority of my collaborations range between 10,000 to 25,000 DKK excl. VAT per month.

From the initial sales meeting to the project's conclusion, you will communicate directly with me as a specialist, who not only presents solutions but also drives and executes them. This means the person you discuss your needs and visions with is the same person responsible for bringing them to life.

The benefits of this model are many:

1. My early involvement ensures a deeper understanding of your unique needs and objectives.
2. There's less room for misunderstandings as there's a direct line from planning to execution.
3. Without the need to switch between different teams or contacts, changes and feedback can be integrated more quickly and accurately.

By combining sales and execution in one role, we create a more transparent, efficient, and reliable process for you as a client.

I continuously invest in courses and certifications from reputable platforms like Google and Facebook. Additionally, I keep updated daily by following top marketing media and newsletters.

Networking also plays a pivotal role in my professional development; I actively engage in industry forums and networking groups, giving me direct insights into new strategies and tools.

Furthermore, I constantly experiment with new techniques and tools to ensure that the strategies I use are always the most effective for our clients.

Lastly, I always have an eye on the latest technological trends, so I can integrate the most innovative solutions into our campaigns. This is why I attend conferences like TechBBQ 2023.

In any collaboration, disagreements or conflicts can arise, but I view them as opportunities for growth and improvement. My first step is always to listen.

Understanding is the foundation for our collaboration, and I will dedicate time to fully understand your concerns. After identifying the root of the problem, we will jointly find an action plan that meets both your needs and any technical challenges we might encounter.

Each conflict gives me a chance to learn and refine my processes. I take feedback seriously and use it as a guide for future improvement. I value my customer relationships and aim to ensure that every collaboration continues on a positive and productive note, regardless of the challenges we face.

My goal is not only to resolve conflicts along the way but also to strengthen my relationship with you in the process. If a conflict results in a termination, it might be comforting to know that I have 0 months of binding on my collaborations – without a termination fee.

The success of our collaboration can vary depending on the specific objectives set for the collaboration. However, below are some of the key performance indicators (KPIs) you can expect me to consider when assessing the effectiveness of our digital marketing efforts:

• Return on Investment (ROI): The most direct way to measure if your marketing efforts are profitable. 
• Conversion Rate: How many people interacting with your marketing end up taking a desired action? E.g., a purchase, newsletter subscription, or contact form completion.
• Traffic: The amount of traffic generated to your website or landing page indicates how well your marketing efforts are performing. But it's essential to combine this data with the conversion rate for a complete picture.
• Customer Satisfaction and Feedback: For some businesses, positive feedback and high customer satisfaction are more critical than immediate sales. Monitor reviews, testimonials, and direct feedback from customers.
• Customer Acquisition Cost (CAC): The average cost to acquire a new customer through your marketing efforts. I also calculate this at the channel level, so we can become more informed about where to scale and prioritize spend. 
• Customer Lifetime Value (CLV): The amount you expect to earn from an average customer over their entire lifetime.
• Engagement: Measuring how people interact with your content on social media, emails, or your website. It can be likes, shares, comments, time spent on the page, etc.
• Click-through-rate (CTR): For ads and email campaigns, what percentage of those seeing your content click through? 
• Bounce rate: How many visitors quickly leave your site without interacting? A high bounce rate might indicate that the content or user experience isn't relevant or satisfying to the user.

By combining this into a reporting and analysis, we can quickly get an overview of the value of digital marketing efforts and, therefore, gain insight into the success of our collaboration and scaling opportunities at the channel level. This is a natural part of collaborating with me. 

With me, you have 0 months of commitment.

Your success is my success, so there are no long-term commitments in our collaborations. Here, you avoid lengthy tie-ins that force clients to stay in the business for the next 6-36 months. A partnership should make sense, and as a client, you should feel the value that I and my team bring to the table. It's as simple as that.

Furthermore, there's no termination fee. My work is invoiced in advance, but if, for example, you terminate the collaboration mid-month, I will naturally work to the end of the month, and from there, you are free-to-go.